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Group Coaching In Small Business

Updated: Dec 30, 2022

Hello Beautiful Humans!

It's no secret that more and more Fortune 500 companies are turning to coaching to increase the productivity and morale of their staff. But what if you have a smaller business? What if providing an internal coach or 1 on 1 coaching just isn't in the budget for your business right now? How can you still achieve the benefits of coaching for your staff and your company?

There are a number of statistics out there about how many Fortune 500 companies utilize some form of coaching, be it individual, internal, executive, etc. Pfizer, IBM, Ebay, Microsoft, Schwab, and more all utilize some form of coaching. But what about small businesses? According to Hourly, Inc (cited below) the SBA Office of Advocacy research claims that 99.9% of businesses in the United States are small businesses, that is that they employee less than 100 individuals. This also means that they may not have the budget to support an internal coach to meet the needs of their employees. This doesn't mean that small businesses need to feel left out of the coaching spectrum. There is one coaching model ideal for small business strategies...Group Coaching.

What is Group Coaching?

Group Coaching is a team-like atmosphere in which a coach takes on the role of a moderator/administrator. Group Coaching programs may vary from coach to coach and dependent on the need of the company, business or team, but their main focus is to provide a guided experience in a group dynamic that promotes and refines skills such as problem solving, communication and especially interpersonal skills that are a requirement for any successful team.

What are the Benefits of Group Coaching?

Group Coaching helps to build a better team through a collaborative and safe environment where the staff is able to contribute as well as receive real-time feedback from their peers. It can be an ideal setting for addressing team challenges and concerns.

This type of coaching can help the group to see different viewpoints which increases creativity that's puts a new spin on 'thinking outside of the box'. It creates and strengthens trust and purpose, provides support and encouragement and increases accountability and the likelihood of success.

Why is Group Coaching Good For Small Business?

In a nutshell? It's often more cost effective. Where an internal coach may be paid an hourly or salary wage plus benefits, a Group Coach may only be needed once a week, month, quarter or even a year to produce the desired results. This means less out of pocket expense for the company and less time off work participating for the staff.

I'm not saying that Group Coaching is a better way to coach as you often lose the personal growth benefits of an individual coaching session, but by utilizing a Group Coach even small businesses can take advantage of the progress that coaching has to offer without damaging their bottom line. After all, most companies are in business to make money, right?

Group Coaching brings all the players (your staff) together on the same playing field with the same goal in mind. It is tailored to the needs of your staff and business. Perhaps the greatest benefit is the interpersonal relations among your staff and, of course, your customers and/or clients. It helps your staff to see their positions, jobs, tasks, etc. from a perspective that they may not have seen. It is more than just being transparent, it is helping them to see the big picture and where they fit into it.

What If I Have a Medium or Large Business, Can Group Coaching Still Benefit Me?

Yes! Anytime you can utilize team building and coaching your business can benefit. I've offered the benefits in previous blogs so I won't go into too much depth here, but whenever you can bring your staff together to create a cohesive team that will work towards the shared interests and goals of a company there are benefits to be had regardless of the size of your company or number of employees. The key is participation. Whether it is the higher management or lower level employees, participating in any type of coaching is a benefit.

Do I Need a Professional Coach for Group Coaching?

The coach facilitates discussions and activities that help to target the areas where your staff may have challenges. Most professionally trained coaches are able to provide a higher understanding of what is needed, how and why. Being a Group Coach is more than just announcing what the topic of the day is or throwing out stats on your latest sales. A Group Coach is able to set aside biases and focus directly on what needs work and what is already working well.

Put it this way, how many team meetings have you attended that are stagnant? That is to say you discuss the same things in the same way and your staff is, well, bored! Very little changes, if anything, and the meetings eventually become a drag on your time, productivity and even your own morale. You don't hire a mechanic when you need a doctor. A coach allows you to focus on what you need to do by accepting the task of helping your staff to learn, unlearn and relearn the best methods for growing with your business.


Find a coach in your area and ask them how your company can benefit from Group Coaching. (I know a professional who might be right up your alley. *wink*wink*)

Morals of the Story:

  1. 99.9% of businesses in the United States are small businesses who may not have the budget to employ an internal or personal coach for their staff.

  2. Group Coaching utilizes a coach as a facilitator to discussions and activities for peer groups to collaborate and learn a variety of skills such as interpersonal, communication, problem solving and collaboration.

  3. Group Coaching can be utilized by any size business, company or team.

  4. Good professional coaches are experienced and educated on best practices for growth within a team setting.


Hourly, Inc -,of%20businesses%20with%20paid%20employees

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